Job Openings >> Public Relations and Marketing Writer
Public Relations and Marketing Writer
Summary
Title:Public Relations and Marketing Writer
ID:1253
Department:Communications and Marketing
Description

Job Summary

Under the direct supervision of the Senior Director of Communications and Marketing, the News and Feature Writer creates press releases, magazine and newsletter articles, marketing and social media copy and other written materials relating to the college. He or she directs the creation of the campus e-newsletter, works closely with the media to place stories and respond to inquiries, and assists with the development and posting of material for college websites and social media channels.

Job Duties (but not limited to):

  • Write: Plan and write press releases, magazine and newsletter articles, promotional and Web copy and other written materials using Microsoft Word.
  • Edit Review materials above, including those written by others, for style, substance, accuracy and grammar.
  • Interview and Research: Gather and synthesize information from multiple sources, including in-person and telephone interviews, in-house files, and electronic and other resources regarding story assignments.
  • Research/ information gathering: Creating the variety of print and Web communications produced by the department requires a great deal of data gathering and information verification. To that end, this post involves Web-based research along with phone, e-mail, and face-to-face contact with individuals to gather information.
  • Photograph: Use of digital camera to capture quality images of college people and happenings; employ knowledge of proper composition and technical aspects of photography.
  • Assist with creation/distribution/posting of PR and marketing materials: This includes posting to college websites, scheduling social media content, and directing large-bulk news releases such as dean's list and graduation.
  • Manage: Manage the News and Feature writing program to ensure that deadlines are met, including prioritizing requests, scheduling necessary activities, and gaining required approvals.

Minimum Qualifications

  • A bachelor's degree in relevant area and a successful track record of writing and editing experience is required.

Knowledge, Skills and Abilities:

  • Ability to write clearly and effectively, following Associated Press style and other dictated styles; ability to write creatively and persuasively.
  • Ability to shape his/her own writing and others' work for its end purpose and audience, be iit informational or marketing driven.
  • Ability to recognize correct grammar,punctuation, and style.
  • Ability to gather and organize relevant information through interviews, electronic and paper sources, and other resources.
  • Ability to capture quality images employing knowledge of proper composition and technical aspects of photography. Ability to work with website content management systems and social media systems to post and schedule content.
  • Ability to manage several tasks at once; ability to prioritize tasks to ensure that goals are achieved, and deadlines are met.
  • Ability to relate well to other people in person over the telephone and through written correspondence; ability to work well with a team.
  • Excellent computer skills are required, particularly in Microsoft Office programs.
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